Sugar Smart Celebration – City Hall, London

On Friday 20th July, the Sugar Smart campaign had a celebration to share in its successes, one year on. Sugar Smart is a campaign being run nationally by Sustain- the Alliance for Better Food and Farming and the Jamie Oliver Food Foundation UK. It aims to help organisations around the country to lower their sugar consumption by making three pledges to commit to being Sugar Smart.

On the day, we heard from speakers who have made progress in the sports and leisure sector, along with the unveiling of new Sugar Smart certificates for local campaign participants. We also got to participate in workshops focusing on how to implement the campaign among the various sectors targeted.

Of the supporters making progress in the sports and leisure sector, Enfield Council and the Enfield Town Football Club (ETFC) were invited to speak. Councillor Hamilton and I spoke about the ways that the club, community sports development and the Council have worked together to launch the Sugar Smart campaign. I mentioned how the prevalence of overweight and obesity is above the London average in both children and adults and how we aim to target 100 organisations over the year, to become Sugar Smart. We shared our successes including:

  • Enfield Catering Service reducing the sugar content of menus by 25%
  • from September, 45 Early Years settings will join the Healthy Early Years London scheme where it will be a local requirement to attend healthy eating in early years training, and to join the Sugar Smart movement
  • the Parent Engagement Panel’s engagement in the campaign (+450 volunteer parents) who stated “Of course we’ll spread the Sugar Smart word, that’s what we’re here for”
  • the Local Gov’t Sugar Reduction and Healthier Food Declaration signed, June 2018

Councillor Hamilton spoke about the happenings at ETFC. She mentioned the Boards’ full support of the Sugar Smart campaign and the launch which was hosted at the ground in January this year. Also mentioned, of the 61 fans completing a Sugar Smart survey, 58% agreed that action should be taken at QEII to help people to reduce their sugar intake. Pledges are now being developed with the key recommendations including:

  • Work with the club to ensure key Sugar Smart messages are communicated to players and the community by delivering a workshop to coaches and managers on the importance of encouraging players to drink water only
  • Improve mobile catering by building the Healthier Catering Commitment into contracts as they become eligible for re-tender
  • Improve the food and drink offer in the shop and bar