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Small Business Saturday sparks high street campaign

Published on:

18 November 2016

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Residents are being urged to mark Small Business Saturday on December 3 and 'shop local' as Enfield Council launches a campaign to boost the borough's economy.

Residents are being urged to mark Small Business Saturday on December 3 and 'shop local' as Enfield Council launches a campaign to boost the borough’s economy.

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. Enfield Council is also launching its 'Shop Local' Campaign ahead of Small Business Saturday to promote the borough’s fantastic town centres in the run up to Christmas.

Federation of Small Businesses research shows that more of the money spent locally, stays locally with £1 spent with a local supplier worth £1.76 to the local economy, and only 36 pence if it is spent out of the area. The money retained by local retailers is also reinvested in job creation, remunerating staff and paying for business rates which can be ploughed back into the borough by the local authority.

Enfield Council's Cabinet Member for Economic Regeneration and Business, Cllr Alan Sitkin, said: "We are absolutely committed to supporting local business and urge our residents to shop at their nearest town centre on Small Business Saturday and the run up to Christmas.

"Independent traders make a tremendous contribution to our town centres and can really help shoppers. They are very flexible in terms of  the sort of goods they stock and when they stock them – meaning it is often easier for them to obtain rare or exotic products for residents. That is invaluable in the run up to Christmas when you want a unique gift for someone special.

"We all benefit from having thriving and successful town centres and will continue to do everything we can to nurture small enterprise, create favourable conditions for growth and support existing traders to ensure Enfield remains a profitable place for them to do business.

"Local shopping also helps keep independent shops and suppliers alive while retaining the distinctive character of your neighbourhood.

"In addition, local businesses are often owned by people who live in the borough and have a greater interest in the future of the community. That's precisely the sort of community spirit we all need to support and foster.

They also help the environment because shoppers travel shorter distances and also because they are likelier to use local suppliers rather than a global supply chain.

The United Kingdom's five million small businesses provide 60 per cent of private sector jobs and nearly 50 per cent of private sector turnover.