Enfield Council advertising policy
At Enfield Council we have introduced advertising on our website, social media feeds and intranet as well our publications. This is to help us generate income which can be re-invested to improve our communications and the range of services offered through them.
Any advertising on any media must comply with any and all relevant regulations and must not conflict with Council's stated aims and priorities as set out in the Enfield Council Plan.
Enfield Council also abides by the Consumer Protection from Unfair Trading Regulations 2008, which seeks to protect consumers from unfair, misleading or aggressive marketing practices and requires all advertisers to strongly comply with these regulations.
The appearance of an advertisement on the Council's website is not an endorsement by Enfield Council of that company, product or service.
Enfield Council will NOT permit the following content to be advertised on its website or thorough its other channels.
- Hate content. Content articulating views intended or reasonably likely to cause or incite hatred of any race, religion, creed, class or ethnic group will not be allowed
- Content articulating views calculated to cause offence to or incite hatred of any individual or group
- Content explicitly glorifying or delivering for the purposes of entertainment, scenes or descriptions of pain, suffering, death, torture or ill-treatment of humans or animals
- Sexually explicit content depicting illegal acts including but not limited to content featuring minors and content featuring non-consensual acts, real or implied
- Bombs/weapons/ammunition. Content offering genuine or replica weapons, bombs, ammunition or other offensive weapons for sale
- Content glorifying the use of or offering technical information on weapons, bombs, ammunition or other offensive weapons
- Invalid clicks (non-human clicks). Invalid clicks are clicks generated by prohibited methods. Examples of invalid clicks include repeated manual clicking or the use of robots, automated clicking tools, or other deceptive software. Invalid clicks are sometimes intended to artificially or maliciously drive up an advertiser's clicks or the partner's earnings. Sources of invalid clicks include:
- Manual clicks intended to increase costs to the advertiser or to increase profits for website owners hosting the advertising
- Clicks by automated tools, robots, or other deceptive software
- Spyware. Any software covertly installed on a user’s machine (as distinct from the addition of a cookie to the appropriate location within the user’s browser software). Specifically, spyware is:
- Installed without the user's full knowledge
- Cannot be easily uninstalled or disabled
- Covertly transmits information about the user's activities to a remote host often used to facilitate delivery of advertising messages, often with a high frequency
- Those applications that are a sub-set of spyware being, malware (malicious code). Malware includes viruses, worms and Trojans. A defining characteristic of malware is that it is intended to cause harm or be otherwise used for criminal purposes. Examples of spyware in this category are keystroke loggers, password sniffers, spam launchers, remote access tools (RATs) and screen capture utilities
- Adult. Sexually explicit content transmitted or published for the purposes of entertainment including but not limited to photographs, videos and text depicting or describing legal sexual acts between consenting adults
- Application downloads. Sites allowing users to download or exchange software including but not limited to music files, games, movies and software applications. Such software may or may not include ad-ware, peer-to-peer networks, file sharing or toolbars
- Incentivised clicks. Sites containing hyperlinks to be clicked on by live users who subsequently receive some reward or incentive for making the click, for example, additional loyalty points added to an account redeemable for goods on achievement of certain targets
- Unmoderated forums. Online forums, comments areas, discussion groups and newsgroups not subject to any editorial control or moderation by a party and may be part of a larger site or stand-alone
- Political content. Sites whose editorial content is predominantly aimed at furthering the cause of any political party, organised campaign or informal pressure group, including (without restriction) comments and discussion on current affairs or news websites
- Religious propaganda. Content which is explicitly or implicitly aimed at promoting/endorsing a particular religion or faith
How to advertise with Enfield Council
We have introduced advertising on our website and intranet to generate income which can be re-invested to improve the sites and the range of services offered through them.
The advertising space will be used to promote Council campaigns and will be a powerful promotional tool for local businesses and organisations to use. Businesses can also advertise through a range of Enfield Council publications, including Our Enfield and Enjoy Enfield, which can include advertising content on the Council’s social media sites.
How to advertise on this website
We use the Council Advertising Network (CAN) to deliver advertising across this website, which receives around 215,000 page views per week. CAN is a network of local authorities generating revenue from appropriately sourced advertising across their digital estates.
If you are interested in advertising on this or other Council websites, email firstname.lastname@example.org.
To find out how to opt out of getting personalised adverts on websites, visit Your Online Choices.
How to advertise in our publications
We also offer advertising space in our magazines and some publications. Below is a list of the publications in which we are currently offering advertising space:
If you are interested in advertising in any of our publications, email email@example.com.